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CREATIVE PORTFOLIO

SELECTED WORK

STRATEGY | STORYTELLING | DESIGN

A collection of strategic communications, public information, visual storytelling, and creative projects developed to inform, engage and connect with audiences.

Photo of April in a studio with a lower third on the left showing her name and rank

REPORT ON CONDITIONS

PUBLIC INFORMATION | VIDEO STORYTELLING | BRANDING

Report on Conditions is a recurring video series developed to provide timely, engaging public safety information while giving audiences a behind-the-scenes look at the people, operations, and programs of the fire department.

My role includes content strategy, story development, on-camera presentation, production coordination, branding, and distribution. The series transforms complex public information into accessible visual stories designed to inform and connect with the community.

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WASHINGTON FIRE STATION 103 RIBBON CUTTING

EVENT COMMUNICATIONS | BRANDING | DESIGN

A comprehensive communications package developed for the Washington Fire Station 103 Ribbon Cutting, including event branding, innovation design, printed program materials, signage, and guest communications.

My role included visual design, messaging, event communications, speaker coordination, program development, and collaboration with department and county partners to create a cohesive experience from invitation through event day.

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CARES ENOUGH TO WEAR PINK

CAMPAIGN BRANDING | DESIGN | COMMUNITY ENGAGEMENT

Cares Enough to Wear Pink is an annual awareness campaign that uses department branding and visual storytelling to support cancer awareness while engaging employees and the community.

My role includes campaign strategy, creative direction, graphic design, messaging, promotional materials, and coordination of branded apparel and patches. The campaign demonstrates how consistent visual identity and purposeful messaging can turn a department into recognizable community outreach.